Resources Library by ANA

Qualitative elements in computer-based quantitative conjunctural construction prognoses

All over the world is different from other industrial sectors; there are incomparably more difficulties to surpass: production takes place (in most cases) in the open air. Unexpected factors like weather and soil conditions have an enormous...

Catalogue: Papers 1982: Social Research And Prediction

Author: Hermann Lebeda

June 15, 1982

The changing scene in international pharmaceutical marketing research

Because of fundamental changes in the nature of pharmaceutical marketing, there has been a considerable increase in the demand for pharmaceutical market research. There is now: increasing competition, increasing need for marketing skills and...

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research

Author: Clifford H. Jellett

Company: Harris Interactive (Europe)

September 1, 1981

Qualitative readership research

The term ‘qualitative’ can cover a wide range of aspects that go beyond average issue readership, and which are relevant to the planning of advertising schedules.

Catalogue: ESOMAR Monograph Series Vol.3: Print Media Research

Author: Liliana Denon

June 15, 1980

The development of the "affinity index"

This paper traces the origins and development of "affinity" to media within the general framework of qualitative media research in West Germany and covers in detail the progress made in this area by the "Profiles" studies carried out by Gruner +...

Catalogue: Seminar 1979: Publishing And The Communications Industry

Authors: Georg Gramse, Jörg Laufer

November 1, 1979

Acceptance, refusal and return rates in French panels dealing with radio and television audience research

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

June 15, 1977

Acceptance, refusal and return rates in French panels dealing with radio and television audience research (French)

This paper presents the synthesis of the work carried out by CEO and SOFRES with the aim oh studying in greater depth the behavior and attitudes of the public as regards collaboration on panels of limited duration. Two types of approaches are...

Catalogue: ESOMAR Congress 1977: Research For Decision Making

Authors: D. Martinet, Jacqueline Aglietta

June 15, 1977

Contribution of qualitative research techniques to the definition of product and communication strategies in the holiday field

I propose to devote my attention to the interest of qualitative methods and the way in which they complement quantitative techniques. The intention is not to present, as such, the results of any one particular study, but rather to reflect on the...

Catalogue: Seminar 1977: Travel And Tourism

Author: Marianne de Souza

June 15, 1977

The use of qualitative research in the development of effective advertising

This paper outlines how the authors use qualitative research on rough anamatic commercials to develop finished advertising films. It describes the way in which we believe research should be used and tries to spell out the principles upon which the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Authors: David Cowan, Chris Cowpe

September 1, 1976

Freight transport research international route assessment

This paper examines the problems facing freight traffic route assessment caused primarily by the complex structure of the freight business. It then examines the traditional quantitative approach to research in this area showing the practical...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems

Author: Nicholas M. Rubashow

Company: Makro Research Services Ltd. Co.

June 15, 1976